Centric Research Institute today launched CIRCUMserum™, the first personal care product formulated specifically for use by circumcised men. CIRCUMserum is a daily moisturizing cream made from a patent-pending blend of essential botanical oils designed to condition areas of the penis dulled by the constant exposure resulting from circumcision.Over 79 percent of American men aged 18 – 80 are circumcised, representing a group of approximately 90 million individuals. Recent medical studies identify a correlation between circumcision and reduced sensation. The International Journal of Men’s Health published results of a study that showed circumcised men are 4.5 times more likely to experience erectile dysfunction due to loss of sensitivity. In a further study, The British Journal of Urology International reports that circumcised men can experience up to a 75 percent reduction in sensitivity compared to men who are not circumcised.