My last of the day. Hope you enjoyed all the funky old ads.
Starting with bloomers, once sold as the perfect gift for your dainty sweetheart.

Hard to believe, girdles were once an absolute fashion necessity for the modern woman. Girls were indoctrinated into wearing them in their teens.
Women were led to believe it would transform their bodies.
Never mind that wearing a tight girdle is TORTURE. Or at least it was for me when my mom made me wear the awful things under fancy dresses. Just remembering the burning biting red welts of my adolescence gives me the heebie-jeebies.
Fashion magazines made women feel they couldn't be beautiful without restrictive garments.
Of course, some independent souls opted for comfort over beauty. Especially when they caught whiff of that new-fangled trend so popular with the young folk: comfortable underpants.
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