Hard to imagine the kind of terror such ads instilled in women, and how it further shored up inhibitions and fears about their vaginas. On tonight's show, I'll talk a little about how the instilled social anxiety about vaginas --and some of the products sold to them -- has actually raised women's risk of infections and diseases.
Do they still sell Modess? Anyway, ca. late 1950s-1960s, someone came up with the bright idea of boldly advertising Modess sanitary napkins without actually saying what they are. Because. You know. Because!
Even when they put an obviously symbolic V in the ad, with a fetishistic model of menstruation wearing an obviously symbolic V-neck dress that melts into the crotch of the V, which is just so weird I don't know what it means, they still won't admit it's a napkin.
A blast of a blog show leading up tomorrow night's radio show -- featuring fabulous vintage ads for brassieres and hilariously strange ads for feminine hygiene products, from douches to sanitary napkins, 1920s - 1970s.
There is no bottom to shamelessness in the U.S. LOL Perhaps there never was. I remember reading a very fine essay in college about how America was built by bullshit artists - no, not our holy choir of Declaration signers, but rather the boatloads of con artists who flooded our shores in the 18th centry, bent on making their fortunes off every sucker they could find. WISH I could remember the essayist's name *gnawing knuckle*, but his point was that as it was so may it ever be on our shores -- America has a long rich legacy of charlatans and quacks, and an equally rich legacy of credible fools who swear by them.